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BELOW AVERAGE : Reflections after the presentation on Globalisation and Cultural Change

Recently, the group Beyond Borders – a networking initiative of the British Council for young people in Bangladesh, India, Pakistan, UK and Sri Lanka – organised a presentation by Professor Christopher Lingle in Colombo, Sri Lanka. Being a fan of cultural globalisation and liking the idea internationalisation – I was eager to attend.

Sadly, Lingle’s presentation, titled “Globalisation and Cultural Change”, came across to me as a rant by a neoliberal-aligned ‘evangelist’ than a talk by a neoliberal-aligned academic. I don’t have a problem with academics presenting their views and ideas, but Lingle’s style and substance was superficial and very disappointing.

Globalisation and culture are fascinating fields. Unfortunately, Lingle simplified the topic by asserting at the very beginning that the only way forward for countries like Sri Lanka was for their political leaders to open up domestic markets for global competition – one of the core goals of neoliberalism. He engaged in a hysterical attack on trade unions and implied that anyone opposing (his version of) globalisation was backward.

There were a number of interrupting questions from the audience which may have surprised and sidetracked ‘Sir’, the term used by one of the Beyond Borders members to introduce him on to the stage. Perhaps Lingle had assumed that the early evening talk would have been a breeze – a pep talk for a young generation on how best to develop their country.

I participate in and celebrate the possibilities of globalisation or internationalisation. I enjoy interacting and engaging and sometimes adopting aspects of other cultures. Paypal and eBay are fantastic. I love traveling to other countries, however I am saddened by the fact that friends who have Sri Lankan passports can’t travel as freely as someone with a ‘Western’ passport.

If borders were opened up to market forces, would people – especially from places like Sri Lanka – be able to cross in to Western borders freely, and live and work alongside their fellow humans as equals? Would they be required to health checks and a large bank balance before entering the United Kingdom? Would textile workers in Sri Lanka be paid the same wage as their peers in Italy? Would the cost of living be equalised across all countries? Why are their so many call centres in countries like India? Would local NGO workers receive similar packages to their international colleagues if their skills levels were equal? Would the beggars stop begging? I had hoped Lingle could have explained how equality, in all its aspects, works within a globalised open market system, but unfortunately he didn’t touch the subject.

Obviously, I am no economist – but as you have just read, I have a few questions about neoliberalisation.

I find nothing problematic about the idea of an open market, as long as it is open for everyone. On a small scale, and in person-to-person trading, an open and fair market appears to work. But it seems the global market place is an unfair place (unless I can find some good answers to the above questions).

Lingle did acknowledge the existence of tariffs and subsidies for farmers in the United States and Europe, but unfortunately he did not contextualise this within his overall agenda of promoting the opening up of domestic markets.

There is a growing movement that critiques neoliberalism. My understanding is that the so-called anti-globalisation activists who protest at meetings and summits of political and corporate leaders are concerned primarily about the lack of fairness in trade between the so-called developed (ie. monetarily rich) countries and countries like Sri Lanka. In his talk, I felt Lingle misrepresented their position, and implied that anyone who opposed globalisation was somehow backward, blocking the path to progress and freedom.

For me, there is a difference between cultural globalisation (ie. the exchange and sharing of human values, art, fashion, etc…) and economic globalisation (a global open market) – but Lingle seemed to mix the two ideas up constantly. But he’s the economist, so perhaps I have it wrong.

Lingle also accused Asian political leaders of earning excessive amounts of money. Of course, there is some truth to this, so I asked if he could compare the financial habits of Asian leaders with their counterparts in Western nations such as the United States. Lingle’s response was amusing. He claimed that United States politicians make money after they retire and cited Bill Clinton’s involvement in the international lecture circuit as an example. Someone behind me mentioned Halliburton but either Lingle didn’t hear him or didn’t want to engage further in the topic.

Professor Lingle’s presentation style targeted a stereotyped version of a young audience and his argument was simplistic: Sri Lankan youth obviously desire the freedoms of the West, and the only way they can achieve such freedoms is to ensure that the whole of Sri Lanka is turned in to a free trade zone.

Unfortunately for him, his tactic was exposed when he pointed at two young women in the audience wearing sleeveless tops. Lingle inquired if they would have been able to wear such clothing a few decades ago, and not waiting for a response, claimed their dress style as an indicator that Sri Lanka’s youth are obviously ‘modernising’ and desiring clothing that he ignorantly labelled as ‘Western’.

Lingle was quickly reminded by the audience that not so long ago in Sri Lanka, the women moved around bare-breasted, contradicting his attempt to link dress sense with economic globalisation, which according to him, somehow delivers us with limitless freedoms such as being able to wear sleeveless tops. It would have been interesting if he could have told us of any links between conservative values and neo-liberalism, or if Christian ideology shapes the West’s foreign and trade policies. I don’t think it does, but the Professor may have been able to enlightened us further.

By the end of the talk, Lingle appeared frustrated and concluded by effectively apologising for being white and from the United States. He said he wished he was an “African woman” implying that we, the audience would have probably taken his ideas as gospel if he was brown-skinned. As someone said afterwards, his comment is an insult to the intelligence of the audience who were present. If the West wishes to convince Sri Lankans of the virtues of opening their domestic markets, they need to send someone more sophisticated next time.

At the end of the day, Lingle is nothing more than a salesman for ideas that have had plenty of exposure already. There’s nothing fresh or innovative about the neoliberalism he presented.

Lingle’s profile mentions his “independent consultancy that advises clients on economic and political risk in emerging market economies”. Let’s hope the Professor doesn’t feel he has to get dressed up as an African woman when he makes his next presentation to his clients!

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Sifaan said,

September 12, 2007 @ 11:06 pm

Interesting post… reading it, I wonder if perhaps I went to a different presentation…? Well, probably not, since I recall the incidents mentioned.

First of all, I’m writing this comment because my perception of the presentation, and some of the incidents mentioned, are pretty much diametrically opposite… and I’m curious to know why this is so. Is it that Sam’s perception is negatively influenced because he didn’t agree with Lingle’s views, while my perception is more rosy because I tended to agree (except for the more controversial points that I am yet uncertain about)?

(I also have a few personal responses to some of the questions raised, but I’ll post them separately.)

“Lingle did acknowledge the existence of tariffs and subsidies for farmers in the United States and Europe, but unfortunately he did not contextualise this within his overall agenda of promoting the opening up of domestic markets.”
As I recall, he said he was against farm subsidies in the US/EU (because it distorts the market). Maybe he should have gone on to explain how those countries could get out of this system… ?

“Unfortunately for him, his tactic was exposed when he pointed at two young women in the audience wearing sleeveless tops. Lingle inquired if they would have been able to wear such clothing a few decades ago, and not waiting for a response, claimed their dress style as an indicator that Sri Lanka’s youth are obviously ‘modernising’ and desiring clothing that he ignorantly labelled as ‘Western’.”
This was a response to my question on the speed of cultural change and people’s ability to adapt to it. What he pointed out (or at least, what I heard at the other end of the room) was that some decades ago, it would not be acceptable for a girl to wear sleeveless tops and be seated next to a guy who is not her brother or husband. The fact that it is acceptable now is an example that cultural values are changing. I don’t remember if he phrased it as a question, but if it was, I’m sure it was a rhetorical question and so there was no need to wait for an answer :)
(of course there are variations in what is “acceptable” according to religious/ethnic subcultures and even family norms, but by-and-large I would accept it as a valid example of changing norms)

“Lingle was quickly reminded by the audience that not so long ago in Sri Lanka, the women moved around bare-breasted, contradicting his attempt to link dress sense with economic globalisation, which according to him, somehow delivers us with limitless freedoms such as being able to wear sleeveless tops.”
Bare-breasted women in Sri Lankan history is not a contradiction, just further evidence that cultural norms have been changing – and even that they can reverse direction.
But actually this was part of the comment that norms on what is “acceptable” clothing is more defined by Victorian standards that were imposed on us during Colonial times than what could be called “authentic” Sri Lankan norms.

“By the end of the talk, Lingle appeared frustrated and concluded by effectively apologising for being white and from the United States. He said he wished he was an “African woman” implying that we, the audience would have probably taken his ideas as gospel if he was brown-skinned.”
What I understood was that being a WAM (White American Male) meant that he was always confronted by anti-WAM prejudice (and at least anti-Americanism is on the rise thanks to George Bush’s wonderful work) and this means it’s harder to get his ideas across – because people extend the prejudice also towards his ideas.
If he had been an African women, it doesn’t imply that people would accept what he says as face value, but at least it does make it more likely that his ideas would be judged purely by their own merits.

Same event, but two very different perceptions…?

Cheers
/Sifaan

Sifaan said,

September 12, 2007 @ 11:13 pm

And now my personal responses…

“If borders were opened up to market forces, would people – especially from places like Sri Lanka – be able to cross in to Western borders freely, and live and work alongside their fellow humans as equals? Would they be required to health checks and a large bank balance before entering the United Kingdom?”
I too suffer from being treated like some outcast for carrying a Sri Lankan passport. But I thought that Sri Lankan passports have “pariah” status (one of 7 or so countries that even need visas to stay in the international transit area of most airports) because of the large number of illegal Sri Lankan migrants (either smuggled, or disappeared on a tourist visa) and therefore never considered that it was anything to do with our market (i.e. we are not one of the 7 poorest countries, or the 7 most closed markets)

“Would textile workers in Sri Lanka be paid the same wage as their peers in Italy?”
If textile workers in Sri Lanka were paid the same as in Italy, it would seriously distort our economy, because they would be earning more than most professionals. But it would be nice if our workers salary had the same purchasing power as their peers’.
In any case, I don’t see how this can happen in any way other than an open market?

Sifaan said,

September 12, 2007 @ 11:59 pm

(sorry, accidentally hit submit before completing the post)

“Would the cost of living be equalised across all countries? ”
Is this important? As long as there is a difference in demand to live in certain countries/cities (which will always exist), there will always be a difference in cost of living.
But, considering example of Central & Eastern Europe over the last 15 or so years, (where they have had a lot of growth after opening up their markets after the fall of communism) the difference between the “rich” and “poor” countries can decrease (but not necessarily so)

“Would local NGO workers receive similar packages to their international colleagues if their skills levels were equal”
Let’s look at the opposite situation. If I was a Voluntary migrant worker abroad (like how most Sri Lankans abroad are) then I would accept work at the same salary level as a local. Or maybe a bit less if it was a disadvantage that I did not know the local language.
On the other hand, if I was sent by a Sri Lankan company on a foreign posting, I would expect additional compensation for having to leave behind friends, family, home and culture.
When it comes to foreign expats in Sri Lanka, the situation gets worse because of socialist policies that has taxed “luxury” goods to subsidise “commodities”. This means that for a foreigner to enjoy the same standard of living they are used to, (otherwise how will you convince him to work here) their salaries have to be several times that of the average Sri Lankan.
Utopian thought, but if we could somehow get rid of the cross-subsidies without half the population dying of poverty, then we would actually have to pay local workers more (because the cheap stuff got expensive) and the expats less (than their current salaries) because the expensive stuff got cheaper.

“But it seems the global market place is an unfair place (unless I can find some good answers to the above questions).”
Sorry, but why does it have to be fair? After all, a closed market is not fair either.
Provided that the open market provides more benefits (by whatever metrics that society chooses to define benefits – economic prosperity, access to education, new technology, etc) than a closed one, it makes sense for that society to change.
(if you have a chance, read Hogfather by Terry Pratchett. At the end is a little discourse on how “fairness” and “justice” etc don’t really exist in any material sense, but we humans like to pretend that they do… which is all very good in that makes it easier for all of us to live together, but that doesn’t mean it really exists, and even less that anybody should care if we say that something is “unfair”)

Cheers
/Sifaan

Deane said,

September 13, 2007 @ 12:03 am

Thank you Sam for this, um.. review…

I feel obliged to say something, partly because it was my idea to invite prof. Lingle to the talk (I heard you made a ‘polite’ inquiry about this), and partly because you are making a few false assertions. Both in terms of what happened at the talk and your own views on globalization.

First of all, during his ‘hysterical attack’ (or really the entire lecture) I think he mentioned the word ‘trade union’ once and at the time he was referring to trade unions in the US! Now there are other instances you have distorted a few things (him apologizing for being American for example) but I wont bother to get into all of them here.

Cris Lingle is a classical liberal and contrary to your statement, I don’t think there are enough people giving ‘free-market’ perspectives, in fact periodic rants against ‘neoliberlism’ (which really is a term mostly used on a critical sense, rather than a philosophy) is far too common.

Inherent contradictions with your understanding of the ‘open economy’ is quite apparent to anyone who reads the middle part of your post, and because of time constraints and just cos im not in the mood for it, I wont get into much into it. maybe i’ll do it later.

When someone gets around compiling a blogpost on the talk, I’ll post a link. Who knows I might even post an audio of the talk if I find the time to do it.

p.s – I also didn’t ask the ‘west’ to send him (in fact he lives in India) , but see maybe if he was an African woman, it might have helped after all. :)

Cheers
Deane.

sam said,

September 13, 2007 @ 1:31 pm

Hi Sifaan and Deane,

Okay.

Cheers, Sam.

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