Whose rules? Amnesty Campaign
The AI campaign âPlay by the Rulesâ is a trailblazer (http://web.amnesty.org/pages/lka-020407-petition-eng), in marketing terms AI must be exultant with the publicity that it has received globally and especially in Sri Lanka. For a campaign of this nature nothing is negative publicity and so counter pressure in the form of agitated Sri Lankan government officials and Ministers referring to this campaign and calling it blasphemous, Southern based political groups taking to the roads and disquietened Sinhala diaspora must only add to the number of balls signed or the hits on the AI website.
According to AI the campaign âPlay by the Rules!â is to remind stakeholders in Sri Lanka that,
All parties involved in the escalating armed conflict in Sri Lanka need to …












